Articles & Techniques

We’ll be posting some of the great analytics-focused talks that were given at this year’s IA Summit over the coming weeks, but as a start here are the slides from the talk I did with Julie Strothman, ‘Numbers Are Our Friends’. Thank you so much to all who attended and who have provided excellent feedback. If you get a chance and felt like taking a moment to give us your thoughts on SpeakerRate we would sincerely appreciate it.

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UX Analytics at IA Summit 2011

by Lynne on March 30, 2011

Nate Silver

Nate Silver

We’re down to the wire! Our final preparations are now underway for the 2011 Information Architecture Summit in beautiful Denver, Colorado. This year’s Summit seems to have a decidedly ‘quantitative’ slant, with numerous keynotes and talks focusing on data and numbers and their value to the UX community. New York Times columnist, blogger and number cruncher extraordinaire Nate Silver will deliver the opening keynote, and Lou Rosenfeld, founder of Rosenfeld Media and author of the upcoming ‘Search Analytics: Conversations with your Customers’, will be on hand Saturday to deliver the day’s closing talk.

Saturday morning will also feature Richard Dalton’s talk ‘A Practical Guide to Measuring User Experience’ and at 3:45pm Julie Strothman and I will present  ‘Numbers Are Our Friends: Information Architects Make the Best Web Analysts’, a practical look at the reasons UX practitioners and IAs should care about analytics, as well as some of the best and easiest ways to get started. If you’re looking to geek out about data and metrics then we hope to see you there!

To register: Information Architecture Summit 2011

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Hot Hashtag: #measure

March 9, 2011

Want a quick entrée into the world of web analytics on Twitter? Check out the #measure hashtag. It’s not only a great way to find useful Tweets and feeds from the various web analytics vendors, providers and consultancies, it’s also a great way to ask for help. The web analytics community is vast and I’ve always received [...]

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Check us out on ‘Radio Johnny’!

March 8, 2011

Recently Aaron and I had an opportunity to speak with Jeff Parks over at Radio Johnny, Johnny Holland Magazine‘s excellent interaction design podcast. We had a lot of fun discussing why web analytics is a valuable tool for UX designers and information architects and referenced several great presentations and resources that had impacts on our [...]

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Making Data Make Sense

March 6, 2011

Welcome to Analytics for UX, a place for user experience practitioners to share information and experiences with web analytics techniques, tools and resources. We’re busy adding new content and vetting the raft of submissions we’ve already received, and we hope you’ll share with us, too. Our goal is take some of the mystique out of [...]

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