Thanks to all who attended my Interlink Conference workshop! Here are the workshop slides–I will be adding further resources for your reference and sending out participant sketches via email shortly.

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Come see me at VanUE on October 27th!

by Lynne on October 20, 2011

On October 27th I will be giving a talk on user experience and web analytics at Vancouver User Experience (VanUE) at Vancouver Film School. Titled ‘Numbers Are Our Friends: Making the Case for Web Analytics’, the talk is geared more towards designers new to the web and search analytics space and aims to show how taking a hard look at your data can make you a more effective designer. I’m really honoured and excited to be speaking at this great event and hope to see you there!

More information on registration and location here.

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‘Numbers Are Our Friends’ at IA Summit ’11

April 14, 2011

We’ll be posting some of the great analytics-focused talks that were given at this year’s IA Summit over the coming weeks, but as a start here are the slides from the talk I did with Julie Strothman, ‘Numbers Are Our Friends’. Thank you so much to all who attended and who have provided excellent feedback. [...]

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UX Analytics at IA Summit 2011

March 30, 2011

We’re down to the wire! Our final preparations are now underway for the 2011 Information Architecture Summit in beautiful Denver, Colorado. This year’s Summit seems to have a decidedly ‘quantitative’ slant, with numerous keynotes and talks focusing on data and numbers and their value to the UX community. New York Times columnist, blogger and number [...]

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Hot Hashtag: #measure

March 9, 2011

Want a quick entrée into the world of web analytics on Twitter? Check out the #measure hashtag. It’s not only a great way to find useful Tweets and feeds from the various web analytics vendors, providers and consultancies, it’s also a great way to ask for help. The web analytics community is vast and I’ve always received [...]

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Check us out on ‘Radio Johnny’!

March 8, 2011

Recently Aaron and I had an opportunity to speak with Jeff Parks over at Radio Johnny, Johnny Holland Magazine‘s excellent interaction design podcast. We had a lot of fun discussing why web analytics is a valuable tool for UX designers and information architects and referenced several great presentations and resources that had impacts on our [...]

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Web Analytics Tools: Where to Begin?

March 7, 2011

Frequently when user experience practitioners approach me wanting to learn more about web analytics, one of the first questions I am asked is “Which applications should I use?”. The answer here is very similar to the “Which metrics should I track?” question and one that UX folks should be very familiar with: It depends. Before [...]

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Occam’s Razor by Avinash Kaushik

March 6, 2011

One of my all time favorite web analytics blogs, Occam’s Razor is an engaging read, crammed full of detailed posts with great ways to apply data and draw out actionable insights.  Written by Avinash Kaushik,  Google’s ‘Analytics Evangelist’, the blog’s title references the notion that the simplest explanation of a problem is generally the preferred [...]

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Making Data Make Sense

March 6, 2011

Welcome to Analytics for UX, a place for user experience practitioners to share information and experiences with web analytics techniques, tools and resources. We’re busy adding new content and vetting the raft of submissions we’ve already received, and we hope you’ll share with us, too. Our goal is take some of the mystique out of [...]

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